EMAIL MARKETING AND ITS BENIFITS

EMAIL MARKETING AND ITS BENIFITS

 What is email marketing?

It is a technique to generate traffic and sales. Basically the use of email to promote products and services. But a better email marketing definition is the use of email to develop relationships with potential customers and clients. 

Email marketing is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, etc. It is essentially the same as direct mail except that instead of sending mail through the postal service, messages are sent electronically via email.

Benifits of email mareting

the main benefit of email marketing to generate traffic and increase promotion of his product. it gives effective response to a email marketer. now a days it is on peak because all companies use collect email id and then send bulk mails to the person and they sell his offers through emails. The two big advantages of email marketing are price and ease.

 Emailing is an inexpensive way to advertise your company and its products and services compared to many other types of marketing. It's also extremely easy to set up and track an email marketing campaign, making it a very accessible type of marketing for small businesses.

Newsletters can be sent to the email list you've built from the people who provided the necessary information on your website, for instance, providing these potential customers with news updates about your company, upcoming events and special offers – and, of course, reminding them that your business exists and that maybe it's time for another visit.

Email marketing tips

1.  built your own eamil list
2. collect eamil through landing page
3. use email marketing tools
4. share his landing page more and more
5. attech his site with email marketing tools
6. create effesctive and eye catching squce page or landing page

Important for eamil marketing

In an age of increasing usage of social media platfoms for advertising, email marketing still rules the roost

94% of Internet users use email, while only 61% use social media

75% of adult online users say that email marketing is their preferred marketing method

email marketing allows targeting by age, income, etc

email messages have a much wider range of formatting possibilities than social media messages

email offers more reporting and analytics capability, such as click-through rates, open rates, bounce rates, and conversions,etc it has many features

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Some Ways Email Marketing Automation Benefits Your Business

It wouldn’t make a lot of sense to spend hours painstakingly writing individual emails for every one of your customers. At the same time, you don’t want to send general email blast after email blast to your entire subscriber list. When subscribers get messages that are irrelevant to them, they’re more likely to unsubscribe or mark your emails as spam. Fortunately, it’s possible to avoid these problems and improve your ROI with marketing automation.

Email marketing automation is the use of software, such as MailChimp or Hubspot, to send targeted emails at specified times or in response to certain actions your customers take. It’s all about reaching customers with the right message at the right time. Below, we look at five reasons why your business should use marketing automation.